IN THIS ISSUE: COVER STORY

July 2008

Apparel

The messenger for brand management
By David Lewis

Corporate attire is often the first and most lasting impression a company makes to the outside world — and it can speak volumes about a company's brand promise. read more


Features

Apparel Primer
Golf Styles Perform — On The Course And At The Office

By Rock Neelly

Uniform Insight
More Formal Corporate Dress Combats 'too-Casual' Approach

By David Lewis

Apparel Plus
Powerful Promotions Require Industry Expertise

By Nowel C. Wisch

Profiles

Distributor Details
Valuable Partnerships Foster Winning Brand Strategies

By Jennifer Lobb

The Message Board
The Message Is The Medium — Decorate Accordingly

By Bruce Perryman

Wearables At Work
Regions Launches Anew With Great Expectations

By Jeff Rundles

Columns

Fit & Finish
By David Bebon

Uniform Advances
By Richard J. Lerman

The Promotional Edge
By Lee Wandling

Apparel As Brand
By Will Howard



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