Distribution
Drawn from the ranks of corporate executives in marketing, brand management, advertising, human
resources and strategic planning, the readership of Coporate Apparel Magazine will represent
the top buying decision-makers in leading corporations covering the gamut of businesses and industries.
Each edition of the magazine will be mailed to 24,000 corporate buyers throughout the United States.
Editorial Features
COVER In each edition of Coporate Apparel Magazine we will dig deeply into the role of apparel in corporate America. From uniforms and staff wear, to women's wear, promotions, sponsorships, event planning and finding the right apparel logo, our cover story will offer keen insight into every key function and form where managers can use apparel to further their business strategies.
APPAREL PRIMER Knowing the basics and details of each apparel type goes a long way toward finding the right wearable for every corporate purpose. In each issue, this feature will delve deeply into a specific apparel category — e.g. woven shirts, golf apparel, dress shirts, knits shirts, outerwear, fleece, T-shirts — and offer important analysis of its specifications — construction, fabrics, finishes, styles — so corporate buyers can find just the right wearable for their needs.
APPAREL PLUS A short feature designed to address the often overlooked, yet all-important role wearables fill in niches throughout any company's apparel program.
UNIFORM INSIGHT A close-up look in each issue of uniforms designed for a particular industry or category.
Profiles
WEARABLES AT WORK Corporate apparel is one of the most visible message vehicles in a corporate strategy, and in each edition of CAM this feature will offer a "case study" of an effective use of apparel in a specific business situation.
DISTRIBUTOR DETAILS Corporate apparel is a particular sales channel, which utilizes promotional products distributors, apparel purveyors and uniforms dealers as agents to the corporate world. Here, in each edition, we will look at the range of services these vendors provide to corporations.
THE MESSAGE BOARD Decorating corporate apparel — whether embroidery, screenprinting, heat transfers, multimedia and many more options — is a critical ingredient in successful corporate apparel strategies. Here apparel decorating experts will offer keen insights into effective techniques.
Columns
APPAREL AS BRAND Brand managers from throughout the corporate world here will examine the role of apparel in branding strategies.
FIT & FINISH A regular discussion of the ins and outs of apparel details, and why it should matter to the corporate buyer.
UNIFORM ADVANCES Experts in uniforms will regularly discuss the latest in uniform design, and the key ingredients driving uniform programs for large and small businesses alike.
THE PROMOTIONAL EDGE Promotional apparel is at the heart of nearly every corporate promotion, and here experts in the field — corporate promotions directors and promotional products distributors — will examine promotional programs and how apparel advances their success.
AND MORE
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